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Golden Goose Francy Pharrell
 
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PostPosted: Wed Sep 02, 2020 7:11 am    Post subject: Golden Goose Francy Pharrell Reply with quote

Outsiders are bridge builders. You feel invigorated and powerful as the bouncer lifts the velvet rope to let you inside. You spend the evening ordering endless champagne and desserts and laughing into the wee hours. "We hear so many horror stories where big retailers Golden Goose Francy put in a big order, nothing sells, and the whole order is sent back. But what exactly does 'work from home' mean when you're a global icon? "There's so much to do, right?" She laughs. "This situation, if we're lucky enough to be healthy-and if you are, be grateful-but if you're healthy and home, it's a real reset button for so many of us.

For example, a Yeezy or the Pharrell Human Race Adidas. Having started her Elle career covering the denim market, editor Kia Goosby's style is very much rooted in a love for fashion's timelessly "in" pieces. According to the Fall 2019 runways, her distinctively Aughties style is back.

There's a playful element running through the company's ethos, from the name (named for New Zealand, which early settlers, during their first exploration of the islands, discovered was "all birds" and not much else), to the quirky branding and photography, to the names of the seasonal (and hard to precisely identify) colourways their shoes come in-it's not brick red, it's 'chili', it's not a greenish taupe, it's 'sage,' and it's not blush, it's 'dusk.' But behind all that whimsy is serious stuff. Here's a quick run-down: the Wool line is made of responsibly sourced merino wool from ZQ-certified farms Golden Goose Shoes in New Zealand that meet the highest standards in terms of animal welfare, environmental care and social sustainability; the shoelaces are made from post-consumer plastic; and the insole is constructed out of a castor bean-derived polymer. The Tree line, whose upper is fashioned out of eucalyptus tree fibres, is FSC-certified, which means it's been vetted and approved by the Forest Stewardship Council, an environmental watchdog group.

We had so many editors, including Vogue's associate market editor Naomi Eliz锟斤拷e, we had the president of Intermix, so many different people who spoke. There were 75 designers of color there with all different levels of experience represented, which was intentional. "It's a really holistic certification," explains the brand's Sustainability Analyst Hana Kajimura.

"As designers, it's our job to think about the body's needs," adds Laura. "So we started asking ourselves and the people in our lives, 'How are you getting from point A to point B? Are you running to appointments all day? How many fashion shows do you need to Golden Goose attend? What are you doing tonight? And will you need to take an extra pair of shoes with you, just to get through your day?" A day that-for Rodarte besties like Kirsten Dunst, Natalie Portman, and the Haim sisters-often includes photo shoots, creative meetings, and occasional sprints from the paparazzi. "I think you can run pretty well in the heels!" laughs Kate.
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PostPosted: Fri Sep 11, 2020 1:56 pm    Post subject: Reply with quote

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